FROM THE ORIGINATORS OF BORDER-STYLED TEXMEX TO THE BELLY OF LOYAL PATRONS.
Rita's Kitchen has been passed down for three generations of proud Tajana women. So, we made sure to keep the culture and heritage alive and well during this rebranding project.
Having grown up in the kitchen with the famous Ms.Rita I thought I knew all there was to know about the family business. However, after our discovery session with Mark Allan, I was brought to tears. I never even considered what the world really thought of us. Hearing all the surveys, testimonials, and stories from customers what made our restaurant their home too was so uplifting. Not to mention our new look. Our customers love it.
WHAT IT TAKES TO BE GREAT.
Rita's Kitchen was seeking to reach a younger audience when we crossed paths. I welcomed their staff to a discovery session to better understand their dilemma.
After our discovery session, we agreed a youthful, energizing facelift was in order. The challenge was making Rita's Kitchen attractive to a young audience while maintaining its historical integrity.
My team and I chose vibrant photography and fun illustrations to assist in telling Rita's story. The imagery, as well as, the colors we curated are bright, welcoming, and invites the viewer to inquire further.