I conduct and document live user and stakeholder interviews to gain a clear, precise understanding of users, the brand, the product from multiple perspectives.
I apply data collected from the Discovery and Strategy phases to craft the preliminary sketches and wireframes that soon become a live prototype.
I analyze responses from the tests ran during the Value phase to drive the iteration process. This gives me the vital insight into fine-tuning the prototype and rethinking the interaction.
Once I've compiled enough data, I begin mapping perspectives, tasks, and mindsets to illuminate the users' goals, and define and frame the problem.
We implement supporting services such as press releases, retargeting, influencer marketing, and more that target your audience.