I conduct and document live user and stakeholder interviews to gain a clear, precise understanding of users, the brand, the product from multiple perspectives.
I apply data collected from the Discovery and Strategy phases to craft the preliminary sketches and wireframes that soon become a live prototype.
I analyze responses from the tests ran during the Value phase to drive the iteration process. This gives me the vital insight into fine-tuning the prototype and rethinking the interaction.
Once I've compiled enough data, I begin mapping perspectives, tasks, and mindsets to illuminate the users' goals, and define and frame the problem.
I deliver high fidelity prototypes and conduct usability tests at multiple stages to gain a thorough perspective of how users will behave when the product has launched.