YUM YUM BEANS

Coffee Works
OVERVIEW:
CLIENT:
YUM YUM BEANS
BREWING THE WORLD'S FINEST POUCHED COFFEE IS A MARVEL IN ITSELF. 

Yum Yum Beans packs a punch in the pouch. With a bold flavor and a silky, rich texture, these guys live up to their name. We determined this style product will potentially be a breakfast staple or even snack magnet in the emerging pouch food market.   

SERVICE:
  • STRATEGY
  • IDENTITY
  • UX/UI DESIGN
  • LOGO
  • PHOTOGRAPHY
  • PACKAGING
  • PRINT

DONAVIN WELLS

YUM YUM BEANS

Our owner was looking for real ROI on our digital marketing efforts - the measurable kind. It took about 3 months for the traffic to take a significant turn upwards and we started to receive a stiff increase in our lead volume. We were easily able to secure a higher SEO investment from the board, based on impressive results. My confidence grew with every presentation as I had good news to report every month. Our problem now is fulfilling the high volume of investment opportunities we created.

The Process 

WHAT IT TAKES TO BE GREAT.

The Yum Yum team reached out looking for a revamped customer experience. After discovery and research, we were able to determine their target audience and cultivate an experience that spoke to them. 

 

Yum Yum's bold approach to the coffee beverage industry called for a bold positioning towards young people and housewives. We executed a brand strategy that produced three clean, fun, trusting package designs along with a fresh web presence with an intuitive interface.